media | digital | press
Not just a reference to hot daddies or beautiful bulges, ThePack’s name was originally inspired by wolves. Fierce and beautiful, wolves are renowned for taking care of their own. The raw animal instinct and inherent nature of wolves to belong to something greater than themselves, is what ThePack is all about.
ThePack was born in 2019 just before the Covid-19 outbreak. Since then we've been on a journey of self-discovery, resilience and redefining what’s important in our lives. We're elated that we're turning the corner on this period in time. Moving in to 2023, we believe exploring constructs and edges around self-expression is what defines our LGBTQ+ community. Femininity can celebrate masculinity and vice versa… this is the amazing paradox of dressing a certain way! By virtue of our sexuality, we’ve been pushed to fight for acceptance and playing with gender construct in our collection is a mere extension of this - just less serious and way more fun!