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Not just a reference to hot daddies or beautiful bulges, ThePack’s name was originally inspired by wolves. Fierce and beautiful, wolves are renowned for taking care of their own. The raw animal instinct and inherent nature of wolves to belong to something greater than themselves, is what ThePack is all about.
ThePack was born in 2019 just before the Covid-19 outbreak. Since then we've been on a journey of self-discovery, resilience and redefining what’s important in our lives. We're elated that we're turning the corner on this period in time. Moving in to 2023, we believe exploring constructs and edges around self-expression is what defines our LGBTQ+ community. Femininity can celebrate masculinity and vice versa… this is the amazing paradox of dressing a certain way! By virtue of our sexuality, we’ve been pushed to fight for acceptance and playing with gender construct in our collection is a mere extension of this - just less serious and way more fun!
Who are they? Where do they come from? How did they get so liberated & look so hot? ThePack Legends (social influencers) who appear in our campaigns and social media posts come from all over the world, though most are from Asia, Europe, Latin America and USA.
We try to be as diverse as possible and are always looking for opportunities to expand in representation. Challenging the status quo, recognizing unconscious biases we all have and moving the needle is not only necessary but also just simply amazing!
Credit must go to the incredible photographers and stylists who bring our chosen family to life!
WEIBO @berlin sunshine
DIGITAL | PRINT
November 27, 2022
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June 29, 2022
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May 29, 2022
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February 26, 2022
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January 03, 2022
2022 Next Big Thing
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December 01, 2021
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October 01, 2021
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September 01, 2021
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November 11, 2019
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We're simply letting go of the masculine and feminine labels and shifting the emphasis on style
One of the most imperative societal hurdles of our time is the ever-evolving nature of gender roles. The norms regarding gender are progressing, and we're celebrating this shift in our fast expanding F☆CK GENDER collection.
for general media matters or other communications materials including editorial/digital interviews
please contact Ethan Teoh, PR Liaison | 📧firstname.lastname@example.org