Born in 2019, co-founders Thijs and Rheece envisioned ThePack as a creative force to rewrite reality. Since its launch, the brand keeps evolving to reflect the ever-expanding beauty of self expression and the elevation of love and acceptance. 

Not just a reference to hot daddies or beautiful bulges, ThePack’s name was originally inspired by wolves. Fierce and beautiful, wolves are renowned for taking care of their own. The raw animal instinct and inherent nature of wolves to belong to something greater than themselves, is what ThePack is all about.

Chosen Family

Who are they? Where do they come from? How did they get so liberated & look so hot? The models who appear in our campaigns and social media posts come from all over the world, though most are from Asia, Europe, Latin America and USA. Some are professional models. Some are just regular people who we discover. Credit must go to the incredible photographers and stylists who bring our chosen family to life!




John//editorial_mar_02.22/dna.magazine #thepackunderwear #livelouder

February 26, 2022


2022NextBigThing//editorial_feb_02.22/dna.magazine #thepackunderwear #livelouder

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SwimwearEd//editorial_dec_12.21/dna.magazine #thepackunderwear #livelouder

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LiveLouder//editorial_sep_09.21 /dna.magazine #thepackunderwear #livelouder

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BrandIntro//digital//editorial_nov_11.19/menandunderwear #thepackunderwear #livelouder

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January 04, 2021

f*ck gender





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