the brand
Join The Club
. . . of femboys, muscle mary's, dom tops & ballroom btms. From plant gays to circuit queens, from twerking twinks to silverfox daddies:
Despite what society may like us to believe, we're not going anywhere - let's give them something to look at.
Join ThePack
. . . Not for the shy.
Since we Launched
. . . in 2019, ThePack has grown way beyond clothing. Weâve pushed boundaries inside our community and stood alongside organisations working to make spaces safer, freer and more honest for everyone.
We donât believe in fixed lines around identity. We believe in movement. In tension. In contradiction. In expression that refuses to behave.
Within our community, femininity and masculinity donât cancel each other outâthey speak to each other. Sometimes softly. Sometimes loudly. Always intentionally.
As LGBTQ+ people, weâve never been allowed the luxury of neutrality. Weâve had to define ourselves in a world that tried to define us first. So what we design is not âinspiredâ by that realityâit is shaped by it.
Gender is not a boundary in our work. Itâs a material. Something to bend, play with, exaggerate and strip back.
The edges ARE the point.
And at the core of it all is something simple:
The freedom to show up exactly as you areâtake up space - and if that's what it takes: Turn heads.
rheece & thijs | cofounder & creative director






