THEPACK TURNS 4!
... A CATCH UP WITH FOUNDERS RHEECE & THIJS
|
Unapologetic, evocative yet without compromise on quality and comfort
ThePack celebrates its 4th birthday and we sit down with Rheece and Thijs, partners and founders, to talk about Style, Inspiration and Rebellion
|
Congratulations on 4 years in business! It’s been a journey these past years, launching a brand during a pandemic! Tell us; how did you get started?
Rheece: The idea started in 2018, a few years before our launch. We were on a trip to Spain and saw so many gay underwear stores. Most of the stores we visited seemed to be playing in the same corner, if you will… We wanted to bring a different angle, a richer perspective, a more inclusive answer to who we saw around us.
It sure does seem like a dream job, to be surrounded by so much beauty/hotness?
Rheece: Haha, it does, doesn’t it!? For real, it’s amazing to work with some of the best photographers, models and creatives in the field and we would never have dared to dream the things we’ve created… However, it’s the day-to-day connections with our creative partners, suppliers and our community which makes us ‘us’: We love to hear and support the different voices of our community.
You’ve produced some killer looks and campaigns in the past years, what inspires you?
Thijs: That’s so kind! We strive to be inclusive, relentless and always with a touch of eroticism or sensuality. Our collections usually reflect the ideas that spark our interest… it could be AI and where this will take our sexual desires, or anything else that’s unconventional and evocative.
Your Bussy and Bossy ranges earlier this fall were quite the capsules! We loved the bodyconscious prints, tongue in cheek “eat it” thong, and the FlashTech items: What was the inspiration for those collections?
Thijs: Bussy and Bossy were a clear chapter one and two… Chapter one, The Bussy Collection, came about after studying the innate erogenous references we see in orchids. It informed the shape of some of our briefs, and the organic printed bodices, and of course the already iconic “EAT ME” thong. The Bossy collection was a reply in a more androphilic way. By using bigger hole mesh, cire-finished coatings and thick metal hardware, it solidified our bodices and garters in masculinity. We love that play between genders – the world is ready for it.
What does your typical day look like?
Thijs: As a relatively young brand, we’re a small team and I still enjoy taking care of social media. I wake up, have coffee in bed and talk directly to everyone who messages us on our accounts @thepackunderwear_ and @thepackunderwear_official. I love the direct interaction with our community and with customers.
Rheece: Our days are super diverse: from inspiration/creative vision boards, to strategic planning sessions, to working together with our partners on events, every day looks kind of different. NGL - we do also have days with accountants, business renewals and trademark lawyers; it’s not all about oiling up the models at photoshoots!
Let’s blow off that steam and get into that: Which part of the male body is most important to you and why?
Thijs: Was it Bimini who said… “The nipples are the window to the soul”..? Or something like that? Haha… But in all honesty, it’s how you conduct yourself. Once you accept and know who you are and exude that confidence... that’s incredibly sexy! Our Brand slogan “Live Louder!” is about exactly this: self assurance, confidence, and pride.
ThePack has a distinct, rebellious edge: Other good examples are your AirLace and mesh bodices… What has been the response?
Rheece: We’ve gotten a fierce following for those pieces! The Bossy Bodice almost sold out within weeks…. In general, our F*CK Gender collections “Let Them Eat Cake” and hey, who’s gonna stop you? The responses have been amazing, be sure to check out our Birthday Sale and Black Friday Sale as we’re having some amazing deals up to 70% OFF, only this November!
What’s the dream? Where do we see you in 5 years?
Rheece: We’re always envisioning more amazing photography sessions in the most insane locations like the black sand beach in Iceland, the salt plains in Bolivia, or the Shibuya crossing in Tokyo… But most importantly, in 5 years time we will be a household name, hopefully having attended many more events, been worn by the PitCrew on RPDR (a dream!) and continued to use our platform to spark joy, bring our community together and support important initiatives.
Let’s get personal:
Now we know a bit more about ThePack's Journey, let's get a bit more up close and personal:
What are you most excited about for next year?
R: Charting uncharted territory
T: Travel
Circuit-goer or Homeboy?
R: 50:50
T: Homeboy
Summer or Winter?
R: Summer, for sure! Winter's cute and all, but I prefer my seasons without a side of frostbite!
T: Summer
Hairy or Smooth?
R: Diversity adds flavor to existence – both!
T: Smooth
Boxers, Briefs, Thongs or Jocks?
R: Briefs, Boxers or Thongs
T: Briefs or Jocks
What’s your poison?
R: Stirred, not shaken – a classic Dirty Martini
T: Smokey Old Fashion
Fave Cuisine?
R: Mediterranean
T: Indian hands down
Fave porn star?
R: Martin Rogers
T: Eli Shaw
Grooming or beauty tip?
R: Cleanse, Exfoliate, Moisturize & Hydrate!
T: Water - and boundaries, haha
Mantra / Motto?
R: You’re stronger than you think
T: Live Louder!
Publicación anterior
THE GAY LEATHER SCENE: AN ENDANGERED SUBCULTURE?
Siguiente publicación
ICONIC BIRTHDAYS IN NOVEMBER!
Related Posts
Bathroom Fetish: The Hottest Bathroom in 2026!
From moody spa vibes to chrome revival and textured stone finishes, here’s what’s making bathrooms the hottest design space of 2026.
Pinkwashing: Unauthentic Truth
A sharp, in-depth look at pinkwashing in marketing and how queer audiences evaluate authenticity, representation, and real LGBTQ+ commitment beyond rainbow branding.
A Love Letter: Black History Month
Black queer culture didn’t just influence gay culture — it built much of its style, sound, and structure. This Black History Month, we trace how ballroom, house music, activism, and...
Men’s Lingerie Is Mainstream
Men’s lingerie has moved from underground subculture to mainstream fashion conversation. Here’s why lace, mesh, and sheer styles are redefining modern masculinity and intimate wear.
Dating to Relationships: How Intimate Wear Impacts Attraction
Attraction starts long before touch. From first dates to long-term relationships, intimate wear quietly shapes confidence, communication, and connection — influencing how queer desire grows, deepens, and lasts.
2026 Gay Underwear Trends: Colors, Cuts & Must-Have Styles
Underwear in 2026 is intentional, expressive, and unapologetically queer. From sculpted briefs and soft-kink textures to bold colors and gender-fluid cuts, these are the gay underwear trends redefining desire, comfort,...
Castro Clones, Bears & Twinks: Subcultures That Shaped Gay Style
From leather and denim to softness and play, Castro Clones, Bears, and Twinks didn’t just influence gay fashion — they built it. A look at the subcultures that turned clothing...
Quiz: What Kind of Queer Energy Are You Bringing Into 2026?
A playful, Gen-Z quiz decoding the queer energy you’re bringing into 2026 — from main character confidence to soft power intimacy, and everything in between.
