the brand
Join The Club
. . . of femboys, muscle mary's, dom tops and ballroom btms. From plant gays to circuit queens, from twerking twinks to silver fox daddies:
Despite what society may like us to believe, we're not going anywhere - let's give them something to look at.
Join ThePack
. . . Not for the shy.
Since we Launched
. . . in 2019, ThePack has grown way beyond clothing. We’ve pushed boundaries inside our community and stood alongside organisations working to make spaces safer, freer and more honest for everyone.
We don’t believe in fixed lines around identity. We believe in movement. In tension. In contradiction. In expression that refuses to behave.
Within our community, femininity and masculinity don’t cancel each other out—they speak to each other. Sometimes softly. Sometimes loudly. Always intentionally.
As LGBTQ+ people, we’ve never been allowed the luxury of neutrality. We’ve had to define ourselves in a world that tried to define us first. So what we design is not “inspired” by that reality—it is shaped by it.
Gender is not a boundary in our work. It’s a material. Something to bend, play with, exaggerate and strip back.
The edges ARE the point.
And at the core of it all is something simple:
The freedom to show up exactly as you are—take up space - and if that's what it takes: Turn heads.
rheece & thijs | cofounder & creative director
#LIVELOUDER
