At ThePack, we're more than just a brand of men's underwear and apparel. We're an LGBTQ+ community who are proud of our strength, beauty and fierce spirit. Our name was inspired by the wolf pack, a symbol of loyalty, independence and the drive to care for those around us.

We know that as a gay, LGBTQ+ person, you may have faced unique challenges in finding your place in the world. That's why we want you to know that at ThePack, you belong. You're part of our pack, and we've got your back.

Since our launch in 2019 (just before the Covid-19 outbreak) we've been on a journey of self-discovery, resilience and redefining what’s important in our lives. We're elated that we're turning the corner on this period in time. Moving in to 2024, we believe exploring constructs and edges around self-expression is what defines our LGBTQ+ community. Femininity can celebrate masculinity and vice versa… this is the amazing paradox of dressing a certain way! By virtue of our sexuality, we’ve been pushed to fight for acceptance and playing with gender construct in our collection is a mere extension of this - just less serious and way more fun!

So, if you're looking for a community that celebrates your strength, your beauty and your fierce spirit, come join ThePack. We're here for you, and we can't wait to welcome you into our family.