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At ThePack, we're more than just a brand of men's underwear and apparel. We're an LGBTQ+ community who are proud of our strength, beauty and fierce spirit. Our name was inspired by the wolf pack, a symbol of loyalty, independence and the drive to care for those around us.

We know that as a gay, LGBTQ+ person, you may have faced unique challenges in finding your place in the world. That's why we want you to know that at ThePack, you belong. You're part of our pack, and we've got your back.

Since our launch in 2019 (just before the Covid-19 outbreak) we've been on a journey of self-discovery, resilience and redefining what’s important in our lives. We're elated that we're turning the corner on this period in time. Moving in to 2024, we believe exploring constructs and edges around self-expression is what defines our LGBTQ+ community. Femininity can celebrate masculinity and vice versa… this is the amazing paradox of dressing a certain way! By virtue of our sexuality, we’ve been pushed to fight for acceptance and playing with gender construct in our collection is a mere extension of this - just less serious and way more fun!

So, if you're looking for a community that celebrates your strength, your beauty and your fierce spirit, come join ThePack. We're here for you, and we can't wait to welcome you into our family.

social influencers

ThePack Legends

ThePack Legends


ThePack Legends

twitter @GsusLinares

ThePack Legends

WEIBO @berlin sunshine

ThePack Legends

instagram @fitnessfreak_unleashed

ThePack Legends

instagram @jhonathanjesuss

ThePack Legends

instagram @jessdmesinod

Who are they? Where do they come from? How did they get so liberated & look so hot? ThePack Legends (social influencers) who appear in our campaigns and social media posts come from all over the world, though most are from Asia, Europe, Latin America and USA.

We try to be as diverse as possible and are always looking for opportunities to expand in representation. Challenging the status quo, recognizing unconscious biases we all have and moving the needle is not only necessary but also just simply amazing!

Credit must go to the incredible photographers and stylists who bring our chosen family to life!

communications coverage


June 21, 2023

Fitness Ed.

//fashion_jun_06.23/dna.magazine #thepackunderwear #livelouder

November 27, 2022

Swimwear Ed.

//editorial_dec_12.22/dna.magazine #thepackunderwear #livelouder

June 29, 2022

belfusto magazine

//editorial_jun_06.29/belfusto.magazine #thepackunderwear #livelouder

May 29, 2022


//thepackinterview_jun_06.22/dna.magazine #thepackunderwear #livelouder

February 26, 2022

John John!

//editorial_mar_02.22/dna.magazine #thepackunderwear #livelouder

January 03, 2022

2022 Next Big Thing

//editorial_feb_02.22/dna.magazine #thepackunderwear #livelouder

December 01, 2021

Swimwear Ed.

//editorial_dec_12.21/dna.magazine #thepackunderwear #livelouder

October 01, 2021

Garcon Magazine

digital//editorial_oct_10.21/garcon.magazine #thepackunderwear #livelouder

September 01, 2021

Live Louder

//editorial_sep_09.21 /dna.magazine #thepackunderwear #livelouder

November 11, 2019

Brand Launch

//digital//editorial_nov_11.19/menandunderwear #thepackunderwear #livelouder

media inquiries

for general media matters or other communication material including editorial/digital interviews please contact:

Ethan Teoh, PR Liaison;📧