media | digital | press
INTRODUCTION
At ThePack, we're more than just a brand of men's underwear and apparel. We're an LGBTQ+ community who are proud of our strength, beauty and fierce spirit. Our name was inspired by the wolf pack, a symbol of loyalty, independence and the drive to care for those around us.
We know that as a gay, LGBTQ+ person, you may have faced unique challenges in finding your place in the world. That's why we want you to know that at ThePack, you belong. You're part of our pack, and we've got your back.
Since our launch in 2019 (just before the Covid-19 outbreak) we've been on a journey of self-discovery, resilience and redefining what’s important in our lives. We're elated that we're turning the corner on this period in time. Moving in to 2024, we believe exploring constructs and edges around self-expression is what defines our LGBTQ+ community. Femininity can celebrate masculinity and vice versa… this is the amazing paradox of dressing a certain way! By virtue of our sexuality, we’ve been pushed to fight for acceptance and playing with gender construct in our collection is a mere extension of this - just less serious and way more fun!
So, if you're looking for a community that celebrates your strength, your beauty and your fierce spirit, come join ThePack. We're here for you, and we can't wait to welcome you into our family.
social influencers
ThePack Legends
INSTAGRAM @you59_G
twitter @GsusLinares
WEIBO @berlin sunshine
instagram @fitnessfreak_unleashed
instagram @jhonathanjesuss
instagram @jessdmesinod
Who are they? Where do they come from? How did they get so liberated & look so hot? ThePack Legends (social influencers) who appear in our campaigns and social media posts come from all over the world, though most are from Asia, Europe, Latin America and USA.
We try to be as diverse as possible and are always looking for opportunities to expand in representation. Challenging the status quo, recognizing unconscious biases we all have and moving the needle is not only necessary but also just simply amazing!
Credit must go to the incredible photographers and stylists who bring our chosen family to life!
communications coverage
DIGITAL | PRINT
June 21, 2023
Fitness Ed.
//fashion_jun_06.23/dna.magazine #thepackunderwear #livelouder
November 27, 2022
Swimwear Ed.
//editorial_dec_12.22/dna.magazine #thepackunderwear #livelouder
June 29, 2022
belfusto magazine
//editorial_jun_06.29/belfusto.magazine #thepackunderwear #livelouder
May 29, 2022
pride_month_22
//thepackinterview_jun_06.22/dna.magazine #thepackunderwear #livelouder
February 26, 2022
John John!
//editorial_mar_02.22/dna.magazine #thepackunderwear #livelouder
January 03, 2022
2022 Next Big Thing
//editorial_feb_02.22/dna.magazine #thepackunderwear #livelouder
December 01, 2021
Swimwear Ed.
//editorial_dec_12.21/dna.magazine #thepackunderwear #livelouder
October 01, 2021
Garcon Magazine
digital//editorial_oct_10.21/garcon.magazine #thepackunderwear #livelouder
September 01, 2021
Live Louder
//editorial_sep_09.21 /dna.magazine #thepackunderwear #livelouder
November 11, 2019
Brand Launch
//digital//editorial_nov_11.19/menandunderwear #thepackunderwear #livelouder
media inquiries
for general media matters or other communication material including editorial/digital interviews please contact:
Ethan Teoh, PR Liaison; ethan@thepackunderwear.com📧